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Corporate strategy for building service contractors

How do I want to position my company? Which measures do I need to take, how do I involve my team, and what does my customer gain?

A clear strategy is always the foundation of lasting success. Business development and every other measure follow from it. Your people need to know where the company is heading and what they can be passionate about.

Together we develop a strategy that fits your market, your customers and your team, and I support the implementation until it works in everyday business.

Services

  • Strategic repositioning of a cleaning company
  • Mission statement
  • Strategic approach, USP, customer value and differentiation from competitors
  • Involving the team so that the strategy is lived every day
  • Support during implementation, with KPIs as guard rails

References and experience

With my clients

  • As one of the pioneers of robotics in the DACH region: many years of experience in integrating robots into cleaning operations, taking employees along and achieving lasting success
  • Development of a sustainability strategy that largely does without cleaning chemicals, delivers better results and, done right, also costs less
  • Introduction of significantly more efficient cleaning methods for better margins on site and higher cleaning quality

In my own companies

  • Development of Kenter GmbH into the industry's pace-setter for innovation: from €3.1m turnover and 14 employees to €33m and 180 employees across the group
  • Founding of NextFM Robotics, today one of the leading robotics providers in Europe. Strategy, processes and marketing were my work.
  • Founding of cleanmachines24.com, Europe's largest marketplace for used cleaning machines: concept, business plan and implementation
  • Development of the product name i-Mop into a globally known brand, with the brand strategy built on it
  • Transformation of Kenter from a pure machine supplier into an innovative system provider with higher margins